A Color for Every Table

In celebration of SFERRA’s 120th anniversary, they launched Linen Colors by SFERRA, a new mobile app that coordinates your table linens perfectly with your dinnerware.

Download the app on your iPhone or iPad, take a photo of your dinnerware, touch any color on the image and instantly get its match from 101 difference colors of Festival Table Linens!

It’s a great app that makes a world of difference when picking out the perfect complimentary table linen! No more playing it safe with white, color your life with Festival Table Linens by SFERRA.

Bastille Day Sale: July 14th - 23rd

Yves Delorme brings their French "Art de Vivre" to the USA for the annual Bastille Day Sale and celebration. Come and experience the French lifestyle and save 20% on all Yves Delorme European bed and bath linens! Yves Delorme is internationally acclaimed for its fine European linens. These luxury linens are distinguished by the uncompromising quality and meticulous attention to detail that is the heritage of French couture.

If you are one of the first customers to purchase Yves Delorme linens during the sale, you will receive a 2011 limited edition Bastille Day Tea Towel. The theme of this year's tea towel is a motif of antique keys from the Bastille Tower jail. The original key was a gift from the Marquis de Lafayette to George Washington in 1790. The key symbolizes freedom and democracy; the cornerstone of both the French and American Revolutions!

In addition to Yves Delorme, we have more fabulous bath and bed linen brands on sale, like Peacock Alley! Come and experience the joy of luxury linens this July 14th-23rd! Find up-to-date details by clicking "I'm attending" on Facebook!

The Newlywed Bed

Often times, brides forget to register for bedding. But isn't this where the magic happens for a newly wed couple? I think this is a big mistake, bedding should definitely be on the registry! Here are some things to think about when registering for bedding:

Style. Two styles merge into one. Will your husband want to sleep under a floral duvet? Start the marriage out with compromising - something you'll need to learn a lot about ;) Pick a style and look that you both will feel comfortable with.

Quantity. You will want to register for at least two sets of sheets (three if you have a guest bedroom). This allows you to have one set in the laundry while the other set is on your bed. This way your bed will never go bare!

Padding. You and your soon-to-be husband deserve to start your life together fresh. Think of adding a feather-bed or mattress pad to your mattress. These products a more comfortable bed for a good night's rest. They can also help to absorb movement - so when he rolls over, he won't wake you! Pillows also make a difference in a restful night, so if you don't have good ones, now is the time.

Quality. Bedding is an investment, with care it should last a long time. So, now is the time to get the good stuff! It would be a shame to have to throw away a gift a guest gave you after just a few short months...

Please keep these things in mind when creating your bridal registry. Sallie home has everything you'll need to start a beautiful life together, register now with just a click!

Cool off with Percale

We've already had a lot of hot summer nights in St. Louis. Sometimes so hot, it's hard to sleep. But I find with great Percale sheeting, it's easier to have a good nights rest during the summer. Percale isn't a type of fabric, rather, it is the weave of the fabric. Percale is a tightly woven, plain-weave fabric, be it cotton, polyester, a combination of both, etc...

This type of weave makes for a crisp, but soft, texture. What more, it is very light weight and though it has a tight weave, it is still one of the most breathable weaves. It is invigorating to slip under these covers...somehow these sheets always feel cool to the touch. Percales are the perfect sheet for the summer!

Sallie home's favorite percales include, Peacock Alley's Lryric and Calypso; Scandia Home's Classic Natural Percale, and Sferra's Celeste Sheets!

Kim Kardashian's Bridal Registry Revealed!

This week, Kim Kardashian's bridal registry was revealed! She is set to marry NBA player, Kris Humphries, and like every bride, she looked so excited as she created her bridal registry! As you may expected, this reality star, known for her stylish, sophisticated taste, has chosen some great luxury items! From brands like Christofle to Hermes to SFERRA to William Yeoward - she covers the whole house.

From Kim's list, check out these personal favorites. For her dinner partys, guests will be wiping their mouths and protecting their laps with Sferra's Festival Table Linen - she chose the color, butter. Kim must be a Martini Girl, from William Yeoward, she has requested two types of Martini glasses: Country Martini and Vesta Martini, plus a crystal Jerry Cocktail Shaker. You can register yourself for these items, at Sallie home's bridal registry!

Best wishes to Kim and Kris from Sallie home.

(Image: From left: Kim Kardashian, Kris Humphries and Kris Jenner. From Trovarelli/Biagi/AKM Images)

Sferra Bedding Feels Effects of Higher Cotton Prices

Paul Hooker, president of upscale bedding brand, Sferra, talks to Fox Business about the rough patch that has hit the bedding industry. The rough patch was caused by cotton prices hitting a historic, 100 year high. This, unfortunately, has made it hard for Hooker to find the softest cotton for the softest prices, something he and his company prided themselves on.

According to Hooker, it has become harder to negotiate cotton buying prices; negotiation has basically become nonexistent. Sferra has been forced to knock up product pricing so as to maintain the quality of their bedding just as many clothing companies, like Gap and JCPenny, have done. This is instead of switching to something cheaper like synthetic cottons and fibers.

Good news is, cotton farmers have started planting more cotton in hopes to get costs back to normal. Here's to hoping prices of cotton, gas, and coffee go back down!

Sallie home is Reader's Choice for Best Linens

In the November/December Issue of At Home Magazine, readers picked Sallie home as the best place to buy linens; thank you, St. Louis! A voter said, "I love this store, everything is so beautiful! Not cheap, but well worth the investment." Sallie home only sells top quality linens for the bed, bath, and table - never cheap or poor quality items. Everything in our store is an investment as it is luxurious and will last a lifetime if cared for properly.

In bed linens we have the softest sheets! You can choice from top brands like SFERRA, Matouk, Scandia Home, Yves Delorme, Pine Cone Hill, Home Treasures, and Peacock Alley. In table linens we have the unique yet classic Le Jacquard Francais and Yves Delorme tablecloths, runners, napkins and placemats. And in bath linens we have the most absorbent Matouk, Yves Delorme and Peacock Alley towels. Stop by the store to see what St. Louis is talking about! Just to note, we carry more than linens. Check out Sallie home for gifts, home decor and entertaining ideas. Visit www.salliehome.com for a preview of what we have to offer.

Cashmere Feel for Less: The SFERRA Delemont Blanket

Even though it's made of Merino Wool, the Delemont blanket by SFERRA is almost indistinguishable from the cashmere feel. The best part about this Delemont blanket, it is a third of the price of cashmere. The wool comes from Australia, where the air from the sea helps the sheep grow uber soft and long fibers; making these wool fibers remarkably close to cashmere fibers. The Delemont blanket is lightweight and perfect for year round use. To make your bed more comfortable, choose from SFERRA's three warming colors: honey, ivory, or chestnut. Click here to view more of the luxurious SFERRA bedding available at Sallie home.

Price:$610-$710

Oprah Washes her Unmentionables with The Laundress Delicate Wash

In the November issue of O Magazine, Sallie home's favorite linen wash brands, The Laundress, received some recognition. Oprah pampers her tights using The Laundress Delicate Wash to increase their longevity. This delicate wash is not just for lingerie, it is the perfect wash for all delicates, including speciality linens like Yves Delorme, Peacock Alley, or SFERRA. It cleans effectively yet gently to preserve the quality of the fabric while also making it smell wonderful. While their other tricks to keeping your delicates long lasting, The Laundress Delicate Wash, is an easy and effective start. Click here to view more Laundress fabric products available at Sallie home.

Price: $19

Softest Sheets; Sallie home Has Them!

In St. Louis Magazine's July issue, they have awarded Sallie home with the title of "Softest Sheets" in 2008 - part of their St. Louis A-List 08' guide. We would like to thank our loyal customers for supporting us and consistently shopping in our store. Though Sallie home sells more than just bed linens(we offer top-of-the line dinnerware, tabletop and gifting items, too), the store began 30 years ago to fill the void of luxurious bed linens in St. Louis. For this reason, we pride ourselves on offering the world's best bed linens, and why we stock brands like SFERRA, Matouk, Yves Delorme and Peacock Alley. We know the value of a good night's rest and hopefully our sheets will help. Click here to see all the linens, tabletop, and gift items Sallie home has to offer your home!

'Lyrical Leaves and Bold Blooms'; SFERRA Davis Duvet Covers and Shams

I have to admit when it comes to bedding, I am a "Plain Jane" - I typically stick to solid, neutral colors and use accents to brighten and decorate the bedroom. When I saw the 'elegant eye-catching' new Davis bed pattern from SFERRA, I made the decision to change my boring bedroom style.

The 1815-Davis pattern by SFERRA is offered in Duvet Covers and Shams. The beautiful pattern of 'lyrical leaves and bold blooms in paprika and geranium' will liven up any bedroom. Not only is it beautiful to look at, it is just as exquisite to lie in. SFERRA manufacturers and designs luxury bed linens only of the highest quality.

To view more of SFERRA's wonderful designs available at Sallie Home, a exclusive retailer of SFERRA products, click here.